Shop Billy's Legacy

Honor the spirit of Billy, the dog who changed everything for us, with this special memorial collection. 

Our founder, Koco, first found Billy in 2021, deteriorating on a heavy 70lb+ chain tied to a tree. He had no food or water and was constantly wrapping himself around the tree. Koco even negotiated his freedom by having a friendly conversation with his owner.

Once freed, Billy was the most difficult dog to train, but once our Koco figured out how to connect with him, it transformed his life and ours—

Featuring the powerful words, "If it crosses your path, it's yours to do," this collection reflects our commitment to taking action—whether it’s walking a dog, making a post, or simply talking to someone. We live by this motto daily and encourage #teamsocialmedia to do the same.

Wear it as a reminder of the lessons he taught us and the impact we can all make in the world.

Join us in celebrating Billy’s life and continuing his mission. 

These products are made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver them to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!